I remember the moment I first encountered 111SKIN – it was in one of those Vogue articles about "celebrities' secret serum." Margot Robbie, Bella Hadid, Victoria Beckham – they all talked about it as if it wasn't just a cream, but something that truly transformed the skin. Then, when I looked for where to buy it in Israel, I discovered it simply wasn't available. Until now.
We at Fine Rituals brought 111SKIN to Israel because it's the brand that bridges real medicine and luxurious beauty – no nonsense, no empty promises. Exclusive import by Fine Rituals, with fast shipping and Hebrew support, so that everyone can experience what was previously only available on Harley Street in London or on the shelves of Harrods.
The Real Story Behind the Brand (It's Not Just Marketing)
111SKIN was not born in a cosmetic lab, but in an operating room.
Dr. Yannis Alexandrides, a top-tier plastic and reconstructive surgeon in London (111 Harley Street is his clinic's address, hence the name), saw patients every day after surgeries with damaged, inflamed, dehydrated skin. He was looking for something that would accelerate genuine healing – not just "soothe," but repair.
In 2012, together with his wife Eva Alexandrides (who manages the creative and business side), he developed the first serum: Repair Serum NAC Y²™. This was a post-surgical serum based on the NAC Y²™ complex – a powerful antioxidant that boosts glutathione production (the body's "master antioxidant"), protects against free radicals, and encourages collagen. Initially, it was a secret among patients; then Harrods bought it, and today it is one of the most talked-about brands in the world.
The philosophy: "surgically-inspired skincare" – clinical, proven formulas, with results that are visible (not just promised). No parabens, paraffins, silicones, or sulfates. Everything is science-based, with technologies like Celestial Black Diamond (a cosmic black diamond that imparts radiance), Exosomes (for advanced anti-aging treatments), and complexes like NAC Y²™.
5 Must-Have Products to Start With (These Are the Ones Everyone Starts With and Continues Using)
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Repair Serum NAC Y²™ The legendary serum – the one that started it all. What it does: repairs the skin barrier, reduces fine lines, improves elasticity. Clinically proven: healthier skin within two weeks. Who it's for: everyone, especially if your skin is tired, dry, or after treatments. The most popular, and not just with us.
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Celestial Black Diamond Eye Mask Bio-cellulose eye mask with black diamond. What it does: lifts, tightens, reduces puffiness and dark circles within 20 minutes. Who it's for: anyone who wakes up with "panda eyes" or wants an "I slept 8 hours" look before an event. A global best-seller – one is sold every 26 seconds (yes, really).
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Rose Gold Brightening Facial Treatment Mask Rose gold mask with Vitamin C and peptides. What it does: brightens, radiates, calms inflammation. Sold over 18 million units since its launch. Who it's for: anyone who wants an immediate "glow" before a date or photoshoot. The mask everyone is talking about – recommended by makeup artists and celebrities.
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Y Theorem Repair Light Serum NAC Y²™ (or the regular version) A lighter version of the classic serum. What it does: repairs, protects, prevents moisture loss. Perfect for summer or oily/combination skin. Who it's for: those who want the power of NAC Y²™ without a heavy feel.
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Black Diamond Cream (or the Eye Cream if you're starting small) A rich cream with black diamond. What it does: renews, radiates, reduces wrinkles (up to 32% fewer wrinkles after just one month, clinically proven). Who it's for: those who want one major investment for younger-looking skin.
Why Now in Israel?
Because we deserve access to these brands without flying to London. Because our skin suffers from strong sun, pollution, stress – and 111SKIN is built precisely for this: real repair, not just "looking good."
We at Fine Rituals are proud to be the exclusive importers – with fair prices, free shipping over 399 NIS, and 30-day returns.
Want to start?
→ Discover the entire 111SKIN collection – exclusive import by Fine Rituals
