Dana Zilberstein
Co-Founder and CEO, Fine Rituals
Dana Zilberstein is the Co-Founder and CEO of Fine Rituals, the Israeli importer that brings the world's most exclusive luxury beauty and wellness brands into the market without diluting their prestige. She leads partnership strategy and market entry across Israel, Asia, and the Middle East, and she owns the full path a brand travels, from regulatory approval to its placement on the shelf.
Her work sits at the point where regulation meets prestige. Under Dana, Fine Rituals handles Ministry of Health registration and toxicological review in house, manages international shipping and customs end to end, and places brands through curated, scarcity led distribution in boutiques, premium clinics, and luxury spas rather than mass retail. The principle is simple and she holds to it: protect the brand first, chase volume never.
Dana has brought more than 20 international brands into the Israeli market. Founders come to her because she gives a brand a third door into a difficult market, one that keeps the brand's prestige intact while clearing the regulatory and logistics work that stops most brands at the border.
Areas of expertise
- Luxury beauty and wellness distribution
- Market entry across Israel, Asia, and the Middle East
- Israeli regulatory and Ministry of Health registration
- Toxicological review and product compliance
- International logistics, shipping, and customs
- Prestige, scarcity led retail placement
Learn more about Fine Rituals at www.fine-rituals.com