Ofri Shaysh
Co-Founder, Fine Rituals
Ofri Shaysh is a Co-Founder of Fine Rituals, the Israeli importer that brings the world's most exclusive luxury beauty and wellness brands into the market with their prestige intact. He builds the market access side of the business, opening routes for premium brands across Israel, Asia, and the Middle East and turning a hard market to enter into a clean, managed entry.
His focus is the commercial path a prestige brand needs to compete in a new region. At Fine Rituals that means regulatory clearance handled in house, logistics and customs managed end to end, and placement that is curated and scarcity led, in boutiques, premium clinics, and luxury spas rather than mass retail. The brand is protected first, and volume is never the goal.
Brand owners work with Ofri because he understands what it takes to carry a luxury brand across borders without flattening it into another SKU on a shelf. Fine Rituals gives those brands a single, trusted door into the region, from regulatory through to retail.
Areas of expertise
- Global market access for luxury beauty and wellness brands
- Market entry across Israel, Asia, and the Middle East
- Prestige and scarcity led retail placement
- International logistics, shipping, and customs
- Brand preservation in cross border distribution
Learn more about Fine Rituals at www.fine-rituals.com